Resources for Hirers

How Virtual Assistants Compare to Hiring In-House

For SMEs, finding the right staffing solution is a critical factor in driving both operational efficiency and financial sustainability. Whether you’re a small business owner or managing a growing medium-sized enterprise, the choice between hiring in-house employees and leveraging the services of virtual assistants (VAs) can have a significant impact on your bottom line.

Virtual assistants, including those provided by agencies like Moonah Marketing, have gained popularity as a flexible and cost-effective option. This article provides a comparison between traditional in-house hiring and the use of virtual assistants for key marketing roles, offering insights to help business owners make an informed decision.

100 Tasks a Moonah VA Can Do For You

Marketing

Schedule and publish social media posts across platforms.
Create simple graphics or visuals using tools like Canva.
Write captions, blog posts, or basic marketing copy.
Set up and schedule email marketing campaigns.
Conduct research on competitors, trends, or target audiences.
Organise marketing schedules and update spreadsheets.
Monitor engagement and respond to social media comments.
Proofread and format marketing content for consistency.
Analyse email campaign performance and suggest improvements.
Assist with customer inquiries related to marketing efforts.

Graphic Design

Design graphics for social media, websites, and digital campaigns.
Create professional presentations, brochures, and flyers.
Develop illustrations, infographics, and creative visuals.
Design logos, color palettes, and typography guides.
Ensure consistency in brand visuals across all platforms.
Prepare high-quality, print-ready designs for marketing materials.
Collaborate with teams to refine and finalise designs.
Research design trends and suggest innovative ideas.
Experiment with new tools and techniques to enhance creativity.
Incorporate feedback to improve and finalise designs.

Digital Advertising

Develop paid advertising strategies tailored to client goals.
Set up campaigns on platforms like Google Ads and Facebook.
Write compelling ad copy and select high-performing visuals.
Monitor ad spend and ensure campaigns stay within budget.
Track metrics like CTR, conversions, and ROAS.
Run A/B tests on ad copy, visuals, and targeting.
Create custom audiences and retargeting campaigns.
Present performance reports with actionable insights.
Research and implement innovative advertising strategies.
Stay updated on platform updates and best practices.

SEO

Conduct keyword research to identify high-value terms.
Optimise website copy, meta tags, and headers for SEO.
Build backlinks through outreach and partnerships.
Analyse website traffic and SEO performance using tools.
Create regular reports on rankings and key metrics.
Research competitors to identify SEO strengths and weaknesses.
Monitor and improve website domain authority.
Develop strategies to enhance online visibility.
Stay updated on algorithm changes and industry trends.
Recommend content strategies based on search trends.

Social Media

Plan and schedule posts across platforms like Instagram and LinkedIn.
Monitor comments, messages, and mentions to engage with followers.
Track social media performance using analytics tools.
Develop and refine social media strategies based on trends.
Tailor content for each platform to maximise engagement.
Experiment with trending formats like Reels or Stories.
Build relationships with the audience through thoughtful interactions.
Test and refine hashtags, publishing times, and post formats.
Coordinate with teams to align social media with campaigns.
Identify opportunities for creative collaborations or partnerships.

Content Marketing

Write and publish high-quality blogs, articles, and case studies.
Develop engaging copy for landing pages and product descriptions.
Plan content calendars to align with marketing campaigns.
Conduct audience research to tailor content strategies.
Optimise content for SEO, including meta descriptions and keywords.
Monitor content performance using analytics tools.
Collaborate with teams to create multimedia content.
Experiment with new formats like infographics or eBooks.
Prepare performance reports with actionable insights.
Stay informed on content marketing trends and competitor strategies.

Customer Service

Respond to customer inquiries via email, chat, or phone.
Troubleshoot and resolve customer issues efficiently.
Manage support ticket systems and prioritise responses.
Collect and report customer feedback for process improvement.
Develop and maintain FAQ resources or customer guides.
Schedule client appointments or consultations.
Coordinate thank-you gifts or holiday cards for clients.
Monitor and manage live chat tools on websites.
Build rapport with customers to enhance satisfaction.
Document resolutions for future reference.

Bookkeeping

Record and organise financial transactions in accounting software.
Reconcile bank, credit card, and other financial accounts.
Create and send invoices to clients or customers.
Track accounts receivable and follow up on overdue payments.
Categorise and track business expenses for reporting.
Assist with payroll processing and manage payroll schedules.
Prepare financial reports like profit and loss statements.
Organise records for tax filings and compliance.
Liaise with accountants, auditors, and financial advisors.
Maintain accurate and up-to-date financial records.

Business Admin Support

Organise and maintain digital and physical files.
Manage inboxes, respond to routine emails, and flag important messages.
Schedule meetings, set reminders, and coordinate appointments.
Update client databases, CRM systems, and spreadsheets.
Track expenses, organise receipts, and prepare financial reports.
Communicate with vendors, negotiate contracts, and manage orders.
Coordinate travel arrangements, including flights, accommodations, and transportation.
Send follow-up emails for meetings, payments, or project updates.
Balance personal and professional schedules for executives.
Order office supplies and coordinate deliveries.

Executive Admin Support

Maintain and organise executive calendars, avoiding scheduling conflicts.
Draft, proofread, and send professional email correspondence.
Prepare documents, presentations, and reports for meetings.
Act as a liaison between executives and team members or external parties.
Plan and coordinate detailed travel itineraries.
Prioritise and delegate tasks to optimise executive productivity.
Handle sensitive information with confidentiality and discretion.
Anticipate challenges and proactively solve problems.
Monitor and respond to emails on behalf of executives.
Ensure executives are prepared for meetings and commitments.

Resources for VA Hirers

Tools to Simplify Your VA Hiring and Management

Articles for Hirers

Ebooks for Hirers

How Virtual Assistants Compare to Hiring In-House

100 Tasks a Moonah VA Can Do For You

"Do what you do best and outsource the rest." – Peter Drucker

Resources for VA Hirers

Tools to Simplify Your VA Hiring and Management

Articles for Hirers

Ebooks for Hirers

How Virtual Assistants Compare to Hiring In-House

100 Tasks a Moonah VA Can Do For You

"Do what you do best and outsource the rest." – Peter Drucker

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