Marketing guidance — tailored to your industry

Marketing advice often feels generic because it ignores:

• customer behaviour
   
• buying cycles
   
• compliance or industry norms
   

These guides are designed to feel relevant — not theoretical.

They’re helpful if you:

• want ideas that feel applicable
   
• work in a regulated or niche industry
   
• feel generic marketing advice misses the mark
   
• want direction without committing to support

 Most people:

• use them for planning
   
• pull ideas into existing marketing
   
• share them with staff or contractors
   

They’re reference tools — not to-do lists.